Moving Towards Marketing 3.0.....From 4 Ps to CCDVTP.....A Customer Value Driven Approach!!

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Marketing Teaser!! Moving Towards Marketing 3.0

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The most effective selling skill model in history: SPIN Selling

SPIN Selling Stop Fumbling & Start Making Sales SPIN Selling, a great model, was the brainchild of Neil Rackham who also authored a book of the same name in 1988. SPIN Selling is based on extensive research by Rackham and his company, Huthwaite. They examined large, complicated sales scenarios. After analysing more than 35,000 sales calls they were able to put to rest a variety of traditional myths about closing sales.The original survey showed that in successful sales calls it's the buyer who does most of the talking, which means...

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Rocking Indians Contnd...Pranav Mistry: The thrilling potential of SixthSense technology

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Financial Inclusion or Exclusion...We are differnt and so our concerns are!! Foreign Banks or The Co-Operatives?? Whic one a better solution!!

Finding the Next Amul Success Story in Banking While safety and security are the key determinants of someone keeping money with an institution, co-operative banks and post offices appear better placed to perform an inclusive function than any other institution. An article by ET...     Reserve Bank of India governor Raghuram Rajan is singing from the same hymn book as Prime Minister Manmohan Singh when it comes to financial...

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Its not Korean Samsung Challenging Apple Supremacy !! Its not Dutch Phillips lighting the World!! Its much more & deep....Indians at the Helm

TAKING THE BIG LEAP Indians Now Electrifying the Electronics Industry From Apple to Samsung, Indian talent gains in stature in area dominated by Japanese & Americans ET Article By WRITANKAR MUKHERJEE & SHRAMANA GANGULY     Indian professionals are growing in stature for their global leadership quality, and the latest industry chasing them seems consumer electronics, a segment dominated by the Japanese,...

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‘Harvard CEOs’ Get Together to Groom Future Leaders in India : What can we do and expect as IIM Alums!!

‘Harvard CEOs’ Get Together to Groom Future Leaders in India CLUB CLASS: Alumni begin mentoring entrepreneurs and leaders across industries, government and voluntary sectors Article BY RICA BHATTACHARYY, ET     A group of alumni CEOs from the Harvard Business School (HBS) have set the ball rolling for building an interindustry leadership pipeline in India. In a first-ever initiative by HBS anywhere in the world, about...

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