A Radical Change In Marketing
4Ps: These Ps are silos within the company,
where is the customer in it!!
So let`s
take a more customer-centric approach…
C - Create – Product Management
Companies used to do it
indoors but now they co-create
Open Innovation -Find the
best ideas anywhere they can come from
C – Communicate – Brand Management
Communicate Excitement
& Differentiation
Brand Building/Packaging
of What u are all about?
The Brand is a Promise.
The Brand Inspires Everything U do. The way u act, when u reach customers. In a
new direction- a new formula, it’s about emotional connect now --- Mind Share
to Heart Share to Spirit Share. A share of something a little more than narrow
to your own interest. Companies want to be civic, caring and appreciated for
shaping and nurturing the world- CSR.
D- Deliver – Customer Management
It’s not about Dealing
with the Data management anymore. U have to move close to the customers and
need to know them truly. Get their help in co-creation of Products &
Advertisements
So basically a company has to manage 3 businesses and they
all are changing.
V – Value
T – To a Target Market
P – For a Purpose - Profit In Short Run & Brand
Building In Long Run
Ref: Kotler
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