The Power Of Connected Commerce In Today`s New Retail Environment

CONVERGENCE of Retail & E-Retail : An opportunity Not An Option Anymore!! 

 

1. Opportunity for Retail --- 3 Pillars

I- Overall Retail Market Size $ 500 Bn. Organized 8% - $ 40 Bn
Online-Retail has grown to $ 3 Bn in just 3 years from 2010-11.
By 2016-17, it is expected to increase 3 times to $ Bn.
So Can We Play A Role Here??
II-We are 1.2 Bn population. TG- 200-250 Million (Top SEC A & B, The Consuming Class). Internet Population expected to be 300 Million this year. 60 Million searching Online Portals. In 3 years expecting 150 Mn on Online Portals. Are we addressing them??
III- 25000+ Resellers on Marketplace Model Platform of Top 6 Players (Flipkart, Snapdeal, Myntra, Jabong, Amazon, Ebay). So why not we?? 

2. Other aspects of Opportunity are :- 
 
I- World`s second largest Mobile Population and growing. Coming on Online Portals
Opportunity & Threat of Mobile??
II- More n More women are coming on Internet. 40% women by 2015. They are big shoppers.
III- Opportunity in Tier-II & III Towns. Offline Retail is restricted to Big 40 cities. What about the opportunity outside??
1V- 40% shopping queries from Mobile & increasing.
 

This is a consumer led requirement.Companies really don't have an option. Challenge for Companies to give same seamless experience on each channel, same for every user. 

Ref: Excerpts from Indian Retail Congress 2014: A special thanks for the contribution of Mr.Nitin Bawankule-Industry Director- Ecommerce Classifieds & Entertainment, Google Indian Pvt. ltd.