So Ever Dynamic Business Landscapes
Whether its Microsoft buying Nokia or Facebook getting maniac for Whatsapp.......All are trying to be Relevant and in quest of Re-inventing their Business model!!
Microsoft took three good decades to loose some relevance and start looking for INNOVATION VECTOR, Facebook started feeling heat in just three years and has amazed the whole world to go crazy for Customer Acquisitions in search of sustainability or scalability, will remain a matter of debate for Tech & Biz Wizards.
Business landscapes are getting more and more dynamic and who won`t believe in Darwin theory will hardly make it to the next cliff. The future for Technology lies in Hand Held Devices and its making today`s consumer even more powerful as it makes them feel World under their finger tips. So all Business have to make this transition a swift one if they wish to see tomorrow. And all Marketers have already started to queue-up to reach their customer`s and grab their ever decreasing eyeball span.
Microsoft has accepted the trend of increasing penetration of Mobiles more than the PC hence started developing Softwares (Office for IPAD) to engage with this new breed of customer and be relevant tomorrow. Nokia`s Acquisition is one such step in that direction. An integration of Software and hardware to challenge Android maybe with a superior interface. Nadella is surely grabbing many eyeballs by his `Mobile first Cloud first` business strategy. Microsoft is really trying for that Innovation vector to stay relevant for today`s consumer.
$43 acquisition cost per customer($19Bn for 450M customers growing at a rate of 1M daily) may look like a Maniac-Zig but Zuckerberg is no fool, he surely knows what he is doing. He is trying his best to be as close to his customers. Facebook entered their personal chats now, Imagine the kind of data he is getting privy to. Afterall all the companies in this field have to compete with GOOGLE, its just a matter of today or tomorrow. At the same time Google is finding tough to replicate their supremacy when it comes to Hand-held devices, leaving a space, to innovate to design several business models around.
The most important the Marketers are dying to take a nap in their customer`s lap or may be to sleep with them. E-Commerce is becoming a business phenomenon, and saying that Mobile is the future for it. Its like the GODS are craving for and lending their trust with something!!
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