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Sunday, 20 April 2014

The Fastest $3Bn Of Indian $500 Bn Retail Industry!! But Its Still A Nascent Space Waiting To Explode...

Interesting Statistics Tells That Future Potential Lies Online Only... Normal 0 false false false EN-US X-NONE X-NONE India’s online retail market will expand by more than 50 percent annually for the next three years, tripling to 500 billion Indian rupees ($8 billion) by 2016, according to leading Indian...

Does Facebook know more than Google!!....Is Social Media A More Attractive Platform for Brands....But for What!!.....How will it be measured..ROI??

Facebook’s India user base is an attractive proposition for brands, although they’re still to figure how to get the best bang for every buck spent on the social network MobiKwik, a Gurgaon-based start-up that offers mobile payment services, has been on Facebook for two years. About a year back MobiKwik started paid advertising on Facebook targeting Android phone users, the most popular operating system on smartphones. Besides,...

Friday, 4 April 2014

Flipkart & Myntra on merger talks.....Does it bring synergy for both the firms!!

Flipkart & Myntra on merger talks.....Does it bring synergy for both the firms!!  Are these mergers the only way ahead in such a nascent and evolving space!!! Consolidation been always a speculation in Telecom, when has it creeped into this B-World!! Oops did I repeat this .... Yes, very much dominated by Bansals (Top 4 Companies), this E-Commerce is interchangeably used with B-Commerce in this World... Flipkart will surely offset something by adding a a brand to its stable, a category,  which is the most profitable of all and...

Thursday, 3 April 2014

E-Retail In India is Graduating to Differentiation With Hons In Positioning!!

Flipkart & Snapdeal Eying Everything from Automobiles To Grocery, Fashionistas Myntra & Jabong Busy In Creating Their Niche!! So what if its still an evolving business, Rules have started being written and Players are already busy in setting their Tactics and defining their Territories!! Flipkart has identified an opportunity 6 years back and shown guts to build a business from scratch in a virgin territory. It really takes a lot to be a prime mover, advantages can be reaped much later and that too are not sure. As there were no peripheral...