Flipkart & Myntra on merger talks.....Does it bring synergy for both the firms!!

Flipkart & Myntra on merger talks.....Does it bring synergy for both the firms!! 

Are these mergers the only way ahead in such a nascent and evolving space!!!

Consolidation been always a speculation in Telecom, when has it creeped into this B-World!! Oops did I repeat this ....

Yes, very much dominated by Bansals (Top 4 Companies), this E-Commerce is interchangeably used with B-Commerce in this World...

Flipkart will surely offset something by adding a a brand to its stable, a category,  which is the most profitable of all and may speed up its search for some bottom line. But the poster boy of e-commerce does have it all to develop a brand of its own in this category and show its mettle & supremacy in the larger benefit of this space.

For Myntra, who have successfully established themselves as a Niche player, what value will it add if merged with a Larger Entity!! The probability for a Brand to loose its sheen and for customers an option, is pretty high. Two separate identities competing in the same space,which has so much to offer for the right players rite now for at least sometime, is  such a great situation for the larger benefit of all the stakeholders in this space.

As a consumer I do not wish to loose options, As a marketer, I do not wish to loose upon an opportunity to admire a Brand , and at last As a business professional, I do not wish to let a fear loom over all the Niche players in all the business spaces to be running only for Scales in order to avoid such merger threats.......Beware of Accelerated Tigers!!