Gifting Ideas & Solutions : A Potential Category To Be Unleashed By Retailers Specially Online!!
Gifting in India is a $30 Bn Industry, out of which Corporate Gifting (Employees, Trade, Influencers & Customers) is 10% and balance is personalized Gifting...
Yet these Big Retailers & Marketers see only Diwali!
India, the land of colour and celebrations, is a rich
country exuberating festivities 365 days a year! The large population,
geographical and cultural variety, and the number of religions practiced by the
people of India, makes every day an occasion and reason to celebrate! Where
ever you are in India, you will never be far from festivities.
Yet these Big Retailers & Marketers see only Diwali!
While Bihu & Durga Puja for the East, Garba & Ganapati for the West,
Onam for the South, and Holi too for the North, has the same connotations, when
it comes to festivities and celebrations! As India is blessed with all the weathers,
we Indians are full of emotions and are always on a look out to display the
same with our families, friends & communities.
As the nature of our
society, we wish to share our happiness with our loved ones and also wish to
celebrate theirs, and we luckily get enough opportunity to cover all our relations.
Bhai-Dooj & Rakhi for Brother-Sister, Marriages for Newly-Wed & Relatives
, House Warming for Families & Friends , Agoi-Ashthami for Mother-Son,
Karva-Chauth for Husband-Wife, Mothers & Father’s Day`s, Teacher`s Day, Valentine’s
Day for Loved Ones, & then there are Birthdays & Anniversaries to fill
in the rest.
Gifts can best take the shape of these emotions. But we are
always confused for the Best Gift at the appropriate occasion!! Gifting in India
is a $30 Bn Industry, out of which Corporate Gifting (Employees, Trade,
Influencers & Customers) is 10% and balance
is personalized Gifting ,which fathoms the true potential of this category.
Online Retail Gifting is estimated between $ 100 Mn to $ 200 Mn which is just
waiting for a focused attention from the Online Retailers, to explode into one
of the biggest categories all across.
Recently, some Online players have started targeting Diwali
Gifting (Amazon has started offering Diwali-Sweets & Dry Fruit hampers) and
a few have gone ahead to target Dhanteras also. But they still have nothing to
offer when it comes to variety, hence leaving a good enough space for Niche
Vertical Players to chip-in (Ola Cabs has offered to book & deliver Diwali
Gifts & Greeting from a simple touch from their Mobile App). See the kind
of efforts, its going to save at ones end, to shop for Diwali Sweets &
Hampers during these times of choked & over-crowded markets.
But it requires focus and great detailing on the part of
Retailers to offer customized Gifting solutions for all these occasions
throughout the year. Maybe soon they will realize the true potential of this
secluded and over-looked category and start working to carve their Niche and
fight for the Prime Mover Advantage in this space…
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