Indian E-Commerce Milked A New Breed of Junglees !!

Price Comparison Sites Make Hay as E-tailers Slug it Out 

So if its only about price, then lets pay its cost!! It is still no one`s game and rules are so dynamic that players in the value chain are still to be christened. Online Biggies are just putting their everything into market creation that they have forgotten to set the rules of the game to their advantage. They didn't pay an attention to fix their position in the value chain and seal the chain. Customers can not be won only on Price and if at all they come, its opportunism and no stakeholder can be proud of and claim satisfaction out of it.

At a time when all online retail biggies such as Flipkart, Snapdeal and Amazon run big discount sales, how do you make sure you're getting the best price for a product you plan to buy? A growing number of internet shoppers are turning to price comparison portals to check out the best deals. Aggregators such as mysmartprice.com, buyhatke.com and 91mobiles.com say the number of visitors to their sites and gross merchandise value of sales through their links have doubled in a matter of days, which may have boosted their own valuations.


These sites get a small share of their users' purchases from online retailers as commission, which, according to industry sources, varies from 3-4% in the case of mobile phones and electronics to 10% for apparel and home furnishing.

 Besides comparing prices on different online shops, most of these sites provide mobile phone-specific information, availability of EMI facility and cash on delivery, and even offer cash-back on purchases.

So rite now, its customers who are having the last laugh. And E-tailers need to revisit their strategy of DEALS ONLY!!

Ref: An ET Article