Flipkart Really True To Their Words...Really Their Fashion Fantasy Came True.....But How wise!!

`Flipkart & Myntra continue to work as Independent Entities` How true to their words , their CEOs, but the major credit goes to Mr.Sachin Bansal-Flipkart. Flipkart- Fashion Fantasy Comes True  Flipkart is running a fantastic eyeballs grabbing TVC campaign for its Fashion & Apparel category(Your Fashion Fantasy Comes True). Its astonishing to see that the same is still continued as on date. It seems that their Brand Manager is hell bent to build their brand in this category as well. And Mr.Bansal never believed him. After adding...

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Flipkart Adds Myntra To Its Kart...How Rational!!....& Will It Be Enough!!

Flipkart Adds Myntra To Its Kart in An Undisclosed Amount Estimated To Be Close To INR 2000Cr... Will It Be Enough As A Measure To Counter Coming Threat From Amazon?? Are these sequence of events Rational In E-Commerce Space?? In one of the sensational deal in Indian E-Commerce Space(Estimated $3Bn), the biggest Indian Online-Retailer Flipkart (Crossed $1Bn Sales Turnover) finally succeeds in adding the biggest Fashion E-Tailer Myntra to its Kart. Apparel being the most profitable segment in Online Retail business, is a must for every E-Tailer...

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Differentiation : A Challenge Or An Opportunity for E-Retailers!!

Differentiation : A Challenge Or An Opportunity for E-Retailers!! Excerpts from Indian Retail Congress: A special Thanks to Mr.Praveen Sinha - Co-Founder & Managing Director at Jabong, for his contribution... E-Retail is in Early stage in India. It is moving ahead of the market here unlike in West. Indian market gives a huge opportunity but at the same time places lot many challenges for all E-Players. For `Brick n Mortar` Giant Walmart 17% Global business comes online, so future is surely `Click n Buy` but market like India is still raw....

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"The Reality of Retail- The Experience is in the Brand"

"The Reality of Retail- The Experience is in the Brand." Balance sheets are all lies, the real value of a company lies in the Brand. Brand is always in the customer context. Children & Brands are alike, they both need the same delicate care. Brand needs Retail & Retail needs Brand. Both have to co-exist. Brand positioning must be in consistence with the Brand DNA, this is the key to success in long run. Taking a stand as a Brand, not just a retailer. As the Retailing landscapes evolves, so must the business and brand in order...

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The E-Combatants:India`s E-Commerce industry has reached an inflection point

The E-Combatants How the 800-pound gorilla of global internet retailing is making its biggest Indian rivals give a snappy comeback of their own Experts feel that India’s e-commerce industry has reached an inflection point. Amazon’s entry has bought some urgency and competition into the market.Its arrival will likely catalyze a further consolidation in the market, which will see the emergence of three or four large Indian players and a long...

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The Power Of Connected Commerce In Today`s New Retail Environment

CONVERGENCE of Retail & E-Retail : An opportunity Not An Option Anymore!!    1. Opportunity for Retail --- 3 Pillars I- Overall Retail Market Size $ 500 Bn. Organized 8% - $ 40 Bn Online-Retail has grown to $ 3 Bn in just 3 years from 2010-11. By 2016-17, it is expected to increase 3 times to $ Bn. So Can We Play A Role Here?? II-We are 1.2 Bn population. TG- 200-250 Million (Top SEC A & B, The Consuming Class). Internet Population expected to be 300 Million this year. 60 Million searching Online Portals. In 3 years...

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