"The Reality of Retail- The Experience is in the Brand"

"The Reality of Retail- The Experience is in the Brand."

Balance sheets are all lies, the real value of a company lies in the Brand. Brand is always in the customer context. Children & Brands are alike, they both need the same delicate care.

Brand needs Retail & Retail needs Brand. Both have to co-exist. Brand positioning must be in consistence with the Brand DNA, this is the key to success in long run.

Taking a stand as a Brand, not just a retailer. As the Retailing landscapes evolves, so must the business and brand in order to maintain market share and increase sales. The challenge for Business leaders is to create an environment of experience for the customer. Differentiation is critical to success and creating it in today`s world is a must. Customers are always willing to pay for truly innovative products that offer good quality, unique design & convenience.

Online Retail is new and in nascent stage, hence Brands are advised to Go slow. Firstly understanding of the drivers of this channel is must.Many a Brands are still not Online, they are hesitant bcoz of inconsistency in Experience on this channel. Whenever these Brands will foray into Online, Seamless same customer experience will be their top priority.

Ref: Excerpts from Indian Retail Congress 2014: A special thanks to 

1. Ashustosh Garg - CMD Guardian Lifecare Pvt. Ltd.

2.Venu Nair - MD Marks & Spencer

3. Manish Mandhana - MD Mandhana Industries 

4. Rajesh Jain - Director & Chief Executive Officer, Lacoste India.

5. Shailesh Chaturvedi - CEO & Director, Tommy Hilfiger

for their contribution.