Flipkart Really True To Their Words...Really Their Fashion Fantasy Came True.....But How wise!!

`Flipkart & Myntra continue to work as Independent Entities`

How true to their words , their CEOs, but the major credit goes to Mr.Sachin Bansal-Flipkart.

Flipkart- Fashion Fantasy Comes True 

Flipkart is running a fantastic eyeballs grabbing TVC campaign for its Fashion & Apparel category(Your Fashion Fantasy Comes True). Its astonishing to see that the same is still continued as on date. It seems that their Brand Manager is hell bent to build their brand in this category as well. And Mr.Bansal never believed him.

After adding Myntra to its Kart, it makes no point to spend on building F&A category under Flipkart Brand as well. Rather it sends confusing signal to the customers and the market and also display poor coordination between the IMC & top echelon of the Brand.

Some consultants may still go to the extent of declaring evil intentions of Flipkart, i.e. to transfer the benefits to its account and finally kill the Brand....The Famous American Strategy!!

P.S I still strongly feel that Flipkart had it all and could have made their own Brand in this wannabe category.....unnecessarily led by Accelerated Tigers into this!!