Flipkart Adds Myntra To Its Kart...How Rational!!....& Will It Be Enough!!

Flipkart Adds Myntra To Its Kart in An Undisclosed Amount Estimated To Be Close To INR 2000Cr...

Will It Be Enough As A Measure To Counter Coming Threat From Amazon??

Are these sequence of events Rational In E-Commerce Space??

In one of the sensational deal in Indian E-Commerce Space(Estimated $3Bn), the biggest Indian Online-Retailer Flipkart (Crossed $1Bn Sales Turnover) finally succeeds in adding the biggest Fashion E-Tailer Myntra to its Kart. Apparel being the most profitable segment in Online Retail business, is a must for every E-Tailer in pursuit of its Bottom line, and Flipkart being the biggest player of this arena was struggling to setup its own Apparel Line. News is that Myntra will not cease to exist as a Brand. Its being said by both the Founder Bansals that the deal will bring synergy to both the parties involved!!

This will certainly raise some serious questions:-

1. If Winner is going to take it all..........then what these Niche players are doing!! Only waiting for their suitable buyers!! Bigger question : Is it Rational & How much!!

2.  Will it be enough for Flipkart to avoid the looming threat of Amazon for a while!!

Here, I would like to take this to an open platform for a meaningful debate...